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THE CAUSE: On average seven American kids or teens are shot and killed every day. That is why we are donating 20% of profits to support the women in Mom’s Demand Action. THE EFFECT: Moms Demand Action has a vision of an America where all children are safe from gun violence. The nonpartisan grassroots movement now has an active chapter in every state. The moms are educating, motivating, and mobilizing supporters to push politicians to enact stronger policies that will save lives.